copy: "JOY ... it's the holidays — I'm going to party, see friends, laugh and look great."

Rebuilt quarterly from the ground up to create a richer, more exciting understanding of the exhibitions and the people behind them. Introduced interviews with curators, full-bleed images, behind-the-scenes exposés, and unique art-inserts (posters, postcards). The quarterly's calendar became a separate, free monthly newspaper, "CONNECT".

Quarterly calendar was reborn as a monthly, 2-color, tabloid-sized, newsprint journal mailed to all members and distributed for free at the museum and local establishments. Covered tours, classes, film, music, and lecture schedules.

Prior to developing a new identity for LACMA, we created this Mini-Members Guide to help visitors explore the museum's vast and labrynthian collection.

Inspired by Danté's Inferno and the French passion for cinema, these devices ignited the year.

Bookmark designs were inspired by and used excerpts from poems
from this event's Slam Poetry Competition.

copy: "Feeling a little naked? ... Come in today for a glamorous gift—free for you!"