RE-BRANDING Los Angeles County Museum of Art (LACMA)

new look / new voice

Rediscovered the museum's core commitment to "serve the public" and used it as a springboard for the new logo, new institutional colors, new brand & new tagline.

grab a larger / younger audience

Delivered the museum’s first & very successful television commercial “SUMMER”—this ran in conjunction with a unique non-exhibition campaign ("SUMMER" & "HOLIDAY") promoting the institution as a lifestyle destination point.

information / access

A complete overhaul and redesign of LACMA's labyrinthian web site made information more accessible. The inclusion of a live webcam connected users to the ongoing construction of the new building and other changes to the LACMA campus.